Management Team
Cindy George President
- 303-483-7139
Cindy joined AMSR in the fall of 2013. She says, "I love my job – it is awesome that I get to work with such a great team. I love that we can help people regain their freedom again. My best days are when we hear directly from our customers on what activities or lifestyle they were able to return to with the help of our products."
She is originally from Kansas and is passionate (borderline obsessive with) the University of Kansas Jayhawks and KC Chiefs –She moved to Colorado in 2000 after college and loves it here. She adds, "I love to read, cook, travel, golf, and I watch all sports!"
Jenny Kercher CFO
- 303-483-7138
Jenny, aka JK, joined AMSR in September of 2018. She loves that she is involved in all aspects of the business but thrives in the backend detailed world of Finance and Operations. Outside of work JK enjoys golfing, traveling, and spending time with her young adult children.
Scott Ridl Web Manager
- 303-483-7155
Scott joined AMSR in 2008 and has over 15 years of experience as a web manager. He graduated from The Art Institute with a degree in Web Design & Interactive Media. He enjoys hiking, biking and playing guitar in his free time.
Corey Dyben Marketing Program Manager
- 720-990-2392
Corey joined the AMSR team in January of 2019, bringing with him over 13 years of marketing and sales experience. Corey was born in Colorado and graduated from the University of Northern Colorado. In his free time, Corey enjoys hiking, cooking, playing softball, and homebrewing craft beer.
Sanket Jain Marketing Manager
Sanket Jain is Marketing Manager at American Medical Sales & Rentals. He earned his MBA from the University of Colorado Boulder, and first joined AMSR as a summer intern in 2017, returning full-time in 2020. Sanket leads data-driven marketing and operations initiatives that improve customer experience and growth. He is extensively trained across leading oxygen concentrator brands, including Inogen, Respironics, and CAIRE, and is passionate about helping customers understand, maintain, and troubleshoot their equipment. Based in Vancouver, Canada, he enjoys traveling, hiking, biking, and taking long walks.
Jordan Taylor Email Marketing Manager
Jordan joined AMSR in July of 2025. She brings over 5 years of experience in marketing technology to the team, specializing in automation and email. In her spare time, she enjoys scary movies, photography, and camping.